Entry Level Digital Marketer
Location | Lagos, Nigeria |
Date Posted | December 31, 2022 |
Category |
Management
|
Job Type |
Full-time
|
Currency | NGN |
Description
Job Description
- We are looking for a passionate Digital Marketing Officer to plan and oversee the online marketing activities and campaigns.
- You will be the one to ensure that all Online marketing operations are successful in meeting the goals set by management.
- Your goal will be to ensure that the marketing efforts of the company add the highest value to its business.
Responsibilities
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Effectively use all digital marketing tools and techniques like PPC, SEO, SEM, email, social media, and display ads to boost brand exposure
- Maintain our social media presence across all digital channels
- Measure and report on the performance of all digital marketing campaigns
- Contribute in the implementation of marketing strategies
- Oversee the department’s operations
- Organize and attend marketing activities or events to raise brand awareness
- Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
- Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
- See all ventures through to completion and evaluate their success using various metrics
- Prepare content for the publication of marketing material and oversee distribution
- Conduct market research to identify opportunities for promotion and growth
- Collaborate with managers in preparing budgets and monitoring expenses
- Collaborate with internal teams to create landing pages and optimize user experience
- Convert leads to customers
- Explore all sales channel E.g Instagram, Tiktok to help generate income for the brand
- Must be able to deliver key performance indicators such as: Monthly Website Traffic (Increase in visit; landing pages, visitors on the blog); Click through rate; Digital Engagement; Keyword ranking; CTAs conversion rate; Traffic on organic search; Social Media Engagement.; Lead generation.; SEO optimization.; Paid advertising.
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
Requirements
- Candidates should possess a B.Sc Degree or it equivalent with 1 – 3 years of work in digital marketing experience.
- Strong experience in google analytics and digital marketing analytics/reporting
- Solid knowledge of marketing techniques and principles.
- Good understanding of market research techniques, and statistical and data analysis methods.
- Excellent knowledge of MS Office
- Thorough understanding of social media and web analytics.
- Excellent organizational and multi-tasking skills.
- Outstanding communication and interpersonal abilities.
- Creativity and commercial awareness.
- A team player with a customer-oriented approach.
Applying Instructions
Interested and qualified candidates should send their CV to:
careers@avariodigitals.com
using the Job Title as the subject of the email.