Brand Manager – Phones

at Jumia Nigeria
Location Lagos, Nigeria
Date Posted August 18, 2021
Category Management
Job Type Full-time
Currency NGN

Description

Job Objective

  • As Brand Manager, you will have the end-to-end responsibility of the customer experience and growth of the category that has been assigned to you.
  • Your role is to bring in the relevant assortment, design targeted promotions, and manage partners including vendors and brands.
  • Constant interface with the commercial planning, Vendor success & Marketing team.

Key Responsibilities

  • Ensure continuous growth of our existing business by owning pricing and promotions strategy, working with marketing teams to improve product content and visibility; and managing stock availability by coordinating teams across the business to bring the product to the customer.
  • Complete Sales performance of the 3c’s Categories, vendors, merchant’s management, and monitoring of sales strategies with a view to increasing the Business unit’s Net Margin Position (NMP) & Gross Merchandise Volume (GMV).
  • Customer acquisition thru Value Offering, Sales Campaign Management, etc.
  • Create and present strategic insights for the Business unit to gain alignment of major initiatives at multiple levels of the organization.
  • Analyze & Present post–promotion analysis for retail and Marketplace, quantifying impact to brand and category.
  • Define and optimize curation/assortment selection strategy for your category ensuring the relevance of selection/styling to optimize revenues and sales velocity.
  • Support product and content creation process to increase assortment live.
  • Plan and maintain constant stock availability.
  • Trend Spotting: Should be able to identify broader trends and fill category gaps.
  • Build weekly marketing plan, contribute determining which products/subcategories will be promoted on the website and through all marketing channels (Newsletters, Facebook, etc.).
  • Develop strong analytics to evaluate daily/weekly/monthly performance and optimize further marketing, pricing, and product selection.
  • Develop and manage subcategories under Jumia. Maintain the P&L and develop annual and quarterly category strategic plans by conducting financial analysis of the business.
  • Manage the entire physical product lifecycle, from strategic activities to tactical implementation, including product portfolio idea generation.
  • Work closely with the vendor management team to identify vendors and negotiate contracts to ensure the best quality and costs.
  • Partner with Jumia Services to improve product availability, reduce costs, and minimize our working capital investment. Work together with system, teams to identify main opportunities for process automation and efficiency gains.
  • Influence a large number of stakeholders across the business; work closely with the team members and other business groups to deliver results and be comfortable in presenting projects and results to senior leadership on a regular basis.

Required Qualifications & Skills

  • Bachelor’s Degree in any field from a recognised and accredited University
  • 8+ years experience in managing key accounts in the phones and computing category.
  • Build’s and Presents Joint Business Plans and aligns on a refined version with accounts being managed.
  • Understands implications of performance analysis and performance steering levers (e.g., low CR% leads to either better content or better price)
  • Has strong clarity on the value proposition of Marketing Value-Added services
  • Exceptional negotiation. listening and communication skills are required. Manages tri-partite conversations between Jumia, brands and their distributors.
  • Advanced Excel. Knowledge of other tools i.e., PBI etc is an advantage.
  • Exceptional team working skills and people management.
  • Has already a good network/ portfolio of sellers relevant to the category to onboard on Jumia – Added advantage
  • Exceptional analytical skills.

We Offer

  • A unique experience in an entrepreneurial, yet structured environment.
  • A unique opportunity of having a strong impact in building the African eCommerce sector.
  • The opportunity to become part of a highly professional and dynamic team.
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders.
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