Job ID: 71
Department: Retail Division
Function: Campaigns Management
Reporting to: Head, Sales & Marketing
Travel Frequency: Occasionally

Purpose of the Job

• This role will shape the creative direction, media planning and buying strategies, and integrated digital activities across ipNX’s campaigns.
• To be responsible for developing, planning and directing the promotional activities for ipNX’s products in order to create brand awareness, while communicating the benefits of ipNX’s products to customers and prospects.
• To build brand and audiences; integrating marketing, insight and engagement; and promoting products. Adopt innovative ways to develop the ipNXs audiences,  target new visitors and drive revenue.

Educational Qualifications & Functional Skills

• A Bachelor's degree in Sales, Business Administration, Marketing, Public Relations, International Relations, Information Technology, Business Administration or a related field (2.2/Upper Credit Minimum)
• Professional qualification with the Chartered Institute of Marketing or its equivalent
• Expert understanding of the ad tech landscape, including the different products and companies
• Ability to navigate, influence, manage and lead cross-functional teams without direct line supervision
• Ability to manage through ambiguity and balance multiple dynamic priorities
• Influential storytelling skills, verbal and written
• Communication, analytical and partnership skills
• Knowledge of building B2B demand generation strategies and campaigns
• Ability to balance strategy and campaign execution
• Project management and execution skills
• Ability to be a Technological savvy which is necessary for today’s business to gain a wider consumer reach
• Ability to build good working relationships across diverse business areas and functions, you will be a team player with a positive and flexible attitude to work
• Ability to lead a team towards growth to enhance sales volumes and enhance revenue generation
• Have an entrepreneurial spirit
• Analytic skills must be keen in conducting research and data-driven insights, having an in-depth knowledge of the business’s product, strategic, analytical and marketing concepts
• Ability to possess interpersonal skills that will encourage openness and trust both internally and externally. Showing calmness under stressful situations and in uncertainty, inspiring the same in his team
• Ability to use MS Word and PowerPoint, which are necessary for creating both visually and verbally engaging reports and presentations
• A strong team player, who supports their colleagues and share their skills
• Good interpersonal & work flow management skills

Work Experience:

• 10 or more years of consumer marketing/media experience, with a focus on direct response strategy
• 6 or more years of experience on a client marketing team or a media agency
• 4 or more years of digital direct response campaign experience
• Experience in developing data driven media strategies
• Experience collaborating with creative teams for joint, idea led media plans
• Experience with converting B2B leads to sales and the previous use of marketing automation tools
• Experience developing national and local campaigns
• Extensive marketing experience across all marketing and communications channels and a broad knowledge of campaign planning, execution, agency management & post-event analysis
• Strong experience of stakeholder management
• Experience analyzing campaign results and measure performance against KPIs
• Experience in budgeting, forecasting and planning experience in an operational environment
• Experience in using data to illustrate business conclusions
• Proven track record of achieving targets and driving sales growth in a business
• Prior experience in product management
• Previous experience successfully managing Marketing team ideally from a similar industry
• Strong experience as a line manager and a coach leading diverse teams

Other Requirements:

• Customer Focus
• Action orientation
• Drive results
• Cultivate Innovation
• Ability to optimize work processes
• Resilience
• Self-Development
• Nimble Learning
• Ensures Accountability
• Develops Talent
• Drives Engagement
• Drives Vision & Purpose
• Excellent Decision Quality

Expected Key Results:

• Execute Advertising and Campaign Strategy
• Public Relations
• Advertising and Campaign Budget Management, Activities and Communication
• Campaign Reporting and Analysis
• Stakeholder Management
• Successful Partnership for Revenue Growth and Sustainability

Method of Application