POSITION SUMMARY

• The role is an excellent opportunity for professionals wishing to design, lead and impact digital fundraising campaigns in Nigeria aimed at the well-being of vulnerable children, with a respected, international non-profit organization.
• The Digital Giving Coordinator will be responsible for the implementation of our digital fundraising strategy, with focus on reach, acquisition, and engagement, in key markets in the country and internationally
• He/she will develop, execute and evaluate digital fundraising campaigns by using appropriate channels from the digital marketing mix, including email, social media, website, search engine optimization, among others to increase income generation and our digital footprints.
• He/she will also develop and manage landing pages, tools and graphics for online fundraising activities, including donation forms and fundraising event management to optimize donor experience and improve communication.
• He/she will be responsible for developing and producing digital fundraising products and projects while driving innovation and exploring new possibilities in digital fundraising
• Take a key role in the budgeting and forecasting process for the digital fundraising programme.
• Make investment cases for new activity and growth to support decision making across the programme and fundraising.
• Proactively manage budgets, monitor and report on digital fundraising campaigns to ensure digital fundraising delivers on target.
• Analyse existing and potential projects/campaigns to help determine viability and prioritise, in order to effectively utilise resources and allocate space online
• Continually look for opportunities to push digital fundraising forward and deliver exceptional experiences for donors.
• Manage the technical set-up of SOS Children’s Villages mobile giving platform, including the creation of new donation pages and donor journeys and communications
• Set up and manage a digital marketing programme for all leads, utilising email and SMS and other communications
• Monitor performance on social media and web and continually look for ways to improve reach and impact of our communication
• Create, monitor and optimize digital ads and communication products towards general and target public audiences, in line with strategies, KPIs and budgets.

 QUALIFICATIONS, EXPERIENCE AND SKILLS

• Bachelor’s degree in Business Administration, Marketing, E-Commerce, Information Technology or related discipline
• At least 5 years proven professional experience as a Digital Giving Coordinator in the NGO/Ingo sector
• In-depth knowledge and familiarity with social media marketing (e.g., Facebook Ads Manager) and ICT tools
• Up to date with developments in digital technology, digital marketing fundraising techniques Demonstrates experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Reasonable flair for writing content relating to digital fundraising
• Excellent analytical, as well as communication skills

Good knowledge of innovation in digital fundraising