Digital Marketer

at Asset and Equity Group
Location Lagos, Nigeria
Date Posted August 5, 2021
Category Other
Job Type Full-time
Currency NGN

Description

Responsibilities

  • Channel customer feedback appropriately
  • Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate.
  • Perform paid ad campaigns
  • Prepare report such as tracking the website traffic flow, social media and provide internal reports
  • Executive key instructions as given by head of functional unit
  • Meet monthly and quarterly business targets as determined by management.
  • Look out for the best deals for online payments (no fee or low fee substitutes)
  • Knowledge and experience of using content management system (CMS) desirable
  • Responsible for the online marketing strategies for the organization
  • Develop and manage digital marketing campaigns
  • Plan and execute marketing campaigns, and maintain and supply content for the company's digital presence.
  • Optimize content for the social networking channels such as Facebook, Twitter, Instagram, Google Plus, YouTube etc.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Content writing engaging content for a variety of audiences that is consistent with brand guidelines
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Email Marketing: Creating and executing SMS, and email-based marketing campaigns. Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimize results.

Required Skills, Knowledge and Abilities

  • WordPress experience.
  • Creative thinking skills
  • Ability to work on multiple accounts, methodically and meet deadlines.
  • Previous experience working in an agency
  • Design skills and video creation experience
  • Microsoft Office skills
  • Social Media Management skills
  • Content creation and blogging
  • Experience with google ads, web banners, influencer marketing, social media marketing, brochures, Fliers etc
  • Familiarity with tools digital marketing tools such as Ahrefs, Yoast, SEMrush, Moz, Hubspot etc.
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