Digital Marketing Officer
Location | Lagos, Nigeria |
Date Posted | December 26, 2022 |
Category |
Sales and Marketing
|
Job Type |
Full-time
|
Currency | NGN |
Description
Job Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence across all digital channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- HND or BSc degree in marketing or a related field
- Proven working experience in digital marketing
- Ability to use design software and have perfect English grammar and pronunciation.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Applying Instructions
Interested and qualified candidates should forward their CV to: cv@ascentech.com.ng using the position as subject of email.