Job Duties

• Your primary role is to achieve superior customer engagement and intimacy, website traffic and revenue.
• You will create and optimize content so that it is engaging across our channels.
• You are responsible for keeping abreast with and joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
• Your role also includes undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities and organizing various projects including publicity and events.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content across our social media platforms (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Organize promotional events and traditional or digital advertising campaigns
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to gain insights, manage reputation, identify key players and coordinate actions
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Acknowledge and respond to all audience feedback in a timely manner. Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars, syndication schedules and scripts

Requirements

• Candidates should possess a Bachelor's Degree with at least 1 year work experience.