Job ID: 83
Department: Retail Division
Function: Head Marketing
Reporting to: Head, Sales and Marketing
Travel Frequency: Occasionally

Purpose of the Job

• The Head, Marketing will be responsible for driving the implementation of ipNX’s marketing and communications strategy.
• This would include management of initiatives to enhance iPNX’s brand awareness and market share.
• He/she would creatively communicate the value of ipNX’s services to the customer and would be responsible for customer insight, research, media buying and development of a strong team.

Expected Key Results

• Develop & Implement a Robust Marketing Strategy
• Lead and Execute Marketing Operations
• Stakeholder Management
• Successful Partnership with Sales for Revenue Growth and Sustainability
• Realignment of Marketing Strategies viz a viz Organisation’s Positioning and Reputation
• Media/PR Communication
• Benchmarking
• Customer Retention

Educational Qualifications & Functional Skills

• A Bachelor’s degree in Sales, Business Administration, Marketing, Public Relations, International Relations, Information Technology, Business Administration or a related field. (2.2/ Upper Credit Minimum).
• Professional qualification with the Chartered Institute of Marketing or its equivalent.
• Excellent interpersonal, written and oral communication skills.
• Has an expert understanding of the ad tech landscape, including the different products and companies.
• Ability to be Technologically savvy which is necessary for today’s business to gain a wider consumer reach.
• Proven track-record of managing a total marketing budget.
• Ability to build good working relationships across diverse business areas and functions and be a team player with a positive and flexible attitude to work.
• Ability to lead a multi-cultural/multi-country team.
• Ability to be part of and also lead a TEAM.
• Strong business acumen and organizational awareness.
• Must be keen in conducting research and data-driven insights, having an in-depth knowledge of the business’s product, strategic, analytical and marketing concepts.
• Must possess interpersonal skills that will encourage openness and trust both internally and externally.
• Proficiency in Microsoft Office Suites including Word, Excel, PowerPoint etc which are necessary for creating both visually and verbally engaging reports and presentations.
• Good interpersonal, work flow management and communications skills

Work Experience:

• 8 years’ experience in Sales/ Marketing function  or related field with at least 5 years in a managerial role.
• Extensive marketing experience across all marketing and communications channels and a broad knowledge of campaign planning, execution, agency management & post-event analysis.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Strong experience of stakeholder management.
• Experience in budgeting, forecasting and planning experience in an operational environment.
• Experience in using data to illustrate business conclusions.
• Proven track record of achieving targets and driving sales growth in a business.
• Prior experience in product management.
• Previous experience successfully managing Marketing team ideally from a similar industry.
• Strong experience as a line manager and a coach leading diverse teams.

Other Requirements:

• Customer Focus
• Action orientation
• Drive results
• Cultivate Innovation
• Ability to optimize work processes
• Resilience
• Self-Development
• Nimble Learning
• Ensures Accountability
• Develops Talent
• Drives Engagement
• Drives Vision & Purpose
• Excellent Decision Quality

Method of Application