Head, Marketing
Location | Lagos, Nigeria |
Date Posted | August 17, 2021 |
Category |
Management
|
Job Type |
Full-time
|
Currency | NGN |
Description
Job Brief
- We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
- Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor, and report on team goals
- Design branding, positioning, and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Requirements
- BSc or MSc in Marketing or relevant field
- Work experience as Head of Marketing or VP Marketing, preferably within our industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
Applying Instructions
Interested and qualified candidates should send their CV to:
hr@petramfbank.com
using the Job Title as the subject of the email.
hr@petramfbank.com
using the Job Title as the subject of the email.