Responsibilities

• Develop and deliver creative marketing communication strategies, plans and approaches to help market TCG’s products and services, position TCG’s brand to have optimal outlook and reach in its targeted marketplace; and to generate high probability sales leads.
• Develop and implement digital marketing communications strategies needed to optimally reach TCG’s target audience through digital channels and spur high levels of revenue generation.
• Ensure TCG’s brand is optimally placed/projected by monitoring industry marketing trends, the performance of TCG’s marketing communications campaigns and providing performance reports/needed feedback on areas requiring prompt attention.
• Coordinate team members across the different branches/locations to ensure optimal performance on different marketing communications functions as assigned; motivate and support staff towards delivery of high quality of work and engendering great team spirit in order to effectively achieve the organization’s objectives.
• Continuously plan and execute brand engagement activities/events across digital and physical media.
• Manage and ensure top-notch content development for both online and offline channels.
• Develop communications budget and ensure communications plans are achieved timely within budget.
• Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.
• Consistently manage The Concept Group’s brand perception effectively, both internally and externally.
• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
• Contribute to the overall achievement of the organization’s mission & vision.
• Ensure that individual/teamwork and attitude reflect the tenets of The Concept Group’s culture and values.
• Any other related responsibilities are required as assigned.

Requirements

• A Bachelor's Degree in Marketing, Communications, Media or any other related field
• Minimum of seven (7) years of quality experience in a similar role.
• A very good understanding of different channels of communications media.
• An excellent understanding of how to use marketing tools and techniques across different communications channels to increase the visibility, profile and reputation of an organization
• Well-versed in event marketing and communications processes.
• A good network of media and PR contacts.