About the Job

• Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey.
• From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base.
• This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
• As a Product Marketing Manager, you will own the marketing strategy and execution for Android and be responsible for contributing to the access strategy of Africa.
• In this role, you will use your understanding of marketplace dynamics to design and execute promotional campaigns, work with Product teams to launch new products, liaise with partners on co-marketing initiatives, and work with external agencies on creative and event-based projects.
• Furthermore, you will work with Google’s Business Development, Product, and Partnership teams to build Google’s business.
• Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
• Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental.
• And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Develop marketing plans for Android in SSA and execute campaigns (e.g., co-marketing and owned) to drive usage of Google applications.
• Define and execute go-to-market strategies and organizational coordination for new feature/product launches.
• Define retail marketing strategy for Android in SSA, including always-on retail training programs, sales incentive programs, point-of-sale marketing, and other customer facing experiences.
• Leverage marketing insights to better understand our customers and represent our users.
• Work in close cooperation with regional and global Platforms and Ecosystems Marketing teams, to drive multi-channel campaigns from scaled communications to accelerate our partnerships business momentum.

Minimum Qualifications

• Bachelor’s Degree or equivalent practical experience
• Experience in marketing or sales

Preferred Qualifications:

• Experience managing and running a marketing campaign
• Ability to develop frameworks for marketing
• Ability to think creatively and execute leadership
• Ability to effectively operate in a fast-paced environment and work on multiple projects
• Ability to develop product strategy/positioning, business plans, customer and market insights, and analyze campaign effectiveness and return on investment
• Strong analytical skills.