Purpose of the Position

• Develop and implement PR strategy to effectively reach customers, communicate the value proposition of the product and influence purchase of product.

Role Deliverables
Strategy and Execution:

• Develop and deliver a Public Relations strategy in Nigeria, aligning external and internal messages, in support of the objectives supplied by the central Showmax PR, Comms and Marketing teams.
• Develop and implement a PR and Communications PR strategy for Nigeria, Ghana[SV1] and other countries as needed.
• Implement a Media Relations strategy.
• Implementing the full spectrum of Public Relations tactics including pitching to news media, coordinating news conferences, arranging editorial boards, coordinating special events, preparing collateral materials, and managing internal communications across multiple businesses and partners.
• Conduct high-level media briefings.
• Manage crisis comms. Need to be clear upfront if this is a Nigeria, Ghana, West Africa role [SV1].

Operations Delivery:

• Coordinate all public relations activities.
• Manage media relations, pursue positive publicity, and coordinate targeted advertising in appropriate media.
• Proactive identification of potential issues and crises related to the Showmax brand in Nigeria.
• Manage Showmax Nigeria social media team to engage audiences across traditional and new media.
• Build awareness of Showmax content and product features.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Manage media inquiries and interview requests.
• Create content for press releases, byline articles and keynote presentations.
• Monitor, analyse and communicate PR results on a quarterly basis.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Relationship Management:

• Develop strong relationships with the central Showmax PR, Comms and Marketing teams, MultiChoice Nigeria teams, as well as MultiChoice Group corporate communications teams.
• Develop a strong collaborative working relationship with appointed PR and Social Media agencies supporting the PR function for Showmax Nigeria.
• Support the company’s ongoing activities by working closely with appointed agencies in the creation of press releases, media alerts, creating media target lists, building product messaging, supervising media outreach and product review program.
• Respond timely to requests, work collaboratively to solve business problems, and communicate regularly with internal and external stakeholders.
• Work closely with content providers to collaborate on media relations that will grow the image and enhance the value of the brand.
• Develop, maintain and grow extensive contacts base relevant to the broadcast media industry spanning print, broadcast and digital, in trade and consumer media.

Budget Management:

• Manage annual PR budget and forecast exercises.
• Manage costs for paid partnerships, influencer engagements and PR events.

Account Evangelist:

• Be an advocate for Showmax.
• Provide insight and expertise externally to drive the brand and increase subscribers in Nigeria and adjacent markets like Ghana, and more.

People Management:

• Responsible for team strength & performance level (attraction, selection, retention & development of the local Showmax PR team).
• Ensure alignment with team strengths, performance and energy matched strategic requirements – under-performers identified, improved or removed.
• Ensure direct reports live the company’s ethics and behaviours;
• Departmental goals understood and actively pursued by team; work accountability clearly delegated.
• Performance reviews are done regularly, everyone has a clear picture of current performance, recognition given where it is due and low performers are acted upon.
• Coaching and mentoring.

Key Customers:

Internal:

• Marketing, Commercial Sales, Customer Care, Customer Operations, Digital Enablement, Customer Value Management, Customer Experience & PMO, Strategy, CII, Legal, Regulatory, Finance, HR; General Entertainment, Media Sales, Corporate Affairs.

External:

• Research Agencies; Advertising Agencies, Media Agencies, Digital Platforms, 3rd Party Channels, Events Organisations.

Qualifications
Essential:

• Bachelor’s Degree.

Qualification Preferred:

• MBA is advantageous.

Experience:

• A minimum of 8 years of PR experience.
• 5 years of management experience.
• Detailed commercial and financial acumen, balanced with creative flair

Technical Competencies:

• Customer Centricity
• Developing value propositions
• Brand Management
• Reporting and Research
• Project Management
• Financial Management/Budgeting
• PR Management
• Regulatory and Legal Compliance
• Media Management
• Vendor Management

Behavioral Competencies:

• Accountability
• Team Work
• Delegation
• Interpersonal Support
• Perseverance
• Motivating
• Prioritization
• Analytical Thinking